Trois images pour prolonger
Décathlon pourrait engager sa démarche dans ses terres natales du nord de la France, en s'investissant à Calais dans ce que certains appellent "la jungle" - photos ci-dessous.
"The food is ready. I wake the children and bring them in. We all sit around five dishes: white cheese, hummus, orange jam, yellow cheese, and olives. Darkness eats with us. Fear and anxiety eat with us. The unknown eats with us. The F16 eats with us. The drone, and its operator somewhere out in Israel, eat with us."
"Each Airbnb accommodation could be a tiny Ikea showroom. And Airbnb hosts could earn additional revenue by selling Ikea goods at a markup.
Ikea is heading into hospitality anyway. Last year, Marriott recruited the Ikea Group to collaborate on its Moxy brand of stylishly no-frills budget. The chain, with some 65 branches in the pipeline in Europe and the United States, aims to loosen Airbnb’s grip on millennials.
Ikea would have a vast pool of research subjects for product development. The company already knocks on doors around the world to find out how people live. With a merger, Ikea could just provide some survey questions for Airbnb host reviews."